Jamie Karl Coupe
Mental Health Speaker & Mentor
Jamie Karl Coupe is a Suicide Prevention and Masculine Mental Health Specialist working at the front line of youth mental health in the UK. Since November 2024, he has stood in front of more than 2,000 pupils across leading UK schools and universities, delivering science-backed,technology-informed talks and workshops that schools describe as some of the most engaging suicide prevention work their students have ever experienced.
He is listed and endorsed by the HMC (Headmasters’ and Headmistresses’ Conference), and his ongoing partnerships include Exeter Chiefs Academy, Exeter City FC, Liverpool FC Academy,England Rugby Schools, Devon Probation Service, Bristol City Council and the Bristol City Youth Council, and the Fijian
He is the founder of Primal Grace, the framework and movement behind his work, and the creator of The 10 Pillars Test, a free,evidence-based suicide prevention app now in the hands of young people across the country,including through partnerships featured by Bristol City Council.
Why He Does This Work
Jamie nearly did not make it to adulthood. That experience is the engine behind everything he does. He built The 10 Pillars Test and Primal Grace because the picture for young people, and particularly young men, is stark: suicide remains the leading cause of death in men under 50, and adolescent boys are the demographic least likely to ask for help. Young people referred to CAMHS routinely wait months for support at exactly the moment they need it most. Jamie’s work exists to close those gaps,practically, urgently, and at scale, until no young person is left waiting or struggling alone.
His mission is uncompromising and stated plainly: Zero Youth Suicide Worldwide. Room by room.
Talk by talk. School by school.
Speaking & Workshops
The mental health crisis among young people is one of the most pressing challenges of our time, with young men being particularly vulnerable. Suicide remains the leading cause of death among young men, and the stigma surrounding mental health continues to prevent many from seeking the help they need. Jamie’s mission is to challenge the status quo, fostering a culture where every young person feels empowered to seek support, break free from this stigma, and know that no struggle has to end in silence.
This issue affects everyone - directly or indirectly. Young women, as friends, partners, siblings, or peers, play a crucial role in supporting the mental health of those around them while also facing their own considerable mental health challenges. Understanding the unique struggles that young men encounter can empower everyone to foster more compassionate, supportive environments that encourage open conversations and ultimately help young people overcome their challenges and express vulnerability.
This isn’t just a conversation about mental health - it’s a call to action.
Testimonials
Jamie is able to connect with those around him - particularly young people - with clarity and enthusiasm, which will stand him in good stead as a therapeutic counsellor. In his talks for Create Studios he has shown a directness and empathy around mental health and wellbeing as integral to the creative process, and he connected with marginalised participants, particularly boys with his direct and compassionate approach around wellbeing.
Shahina Johnson MBE (CEO Create Studios)
"I taught Jamie on a weekend CPD group for working with children and young people with symptoms of depression. Throughout the weekend he offered incredibly helpful insights and reflections that appeared to be very much valued by the group as a whole. They were also, in my opinion, a reflection of advanced counselling skill, patience, maturity and ability. Considering he is so early in training, these skills are very promising indeed for him going forward. It appears as though he has chosen a path very well aligned to his passions, abilities and interests"
Dr Penny Utton, Chartered Counselling Psychologist
Jamie is a master of empathy. His listening skills are second to none. And he genuinely treats whoever he is talking with 100% attention and interest. He makes people feel seen and understood. At that point, he doesn't need to convince them to listen to his insights, since they already want to.
Daniele Bolleli, Author, Lecturer and Martial Artist
Just before our Upper Sixth headed back into lessons after their mock exams, we gathered in the Pavilion to hear Jamie Coupe deliver a powerful, passionate and insightful presentation on mental health and wellbeing.
Jamie focused a great deal on the importance of celebrating vulnerability in friendships. He drew on his highly resonant personal experiences, his own struggles and he shared advice with our students on how to navigate the online world which often seems dominated by a lack of healthy and positive male role models. The presentation was followed by a series of six workshops, which made for a rather busy and chatty morning.
Jamie will be returning in June to work with our Lower Sixth students and we are so looking forward to having him with us again.
John Davies (Headmaster Dauntsey’s School)
“Jamie delivered a highly personal and inspirational talk to your year 10 boys that was engaging, relatable and relevant from start to finish. He connected from the first moment and his no nonsense approach to a difficult subject, men’s mental health and suicide prevention, was so refreshing.
Throughout Jamie brought the students with him with interactive elements, including working with his new app. This made the session especially impactful, and the boys responded very positively to him. It was lovely seeing so many boys openly engaging with a topic that can be difficult to talk about. The mix of his personal experience and story, coupled with practical advice was spot on. I can't thank him enough and look forward to having him back next year.”
James Witts, Head of Pastoral Care, RGS Guildford
In the days following Jamie’s talk at the school we had at least 6 young people self-refer to the counselling service for help. In addition to this we had so much positive feedback from clients and students around breakthroughs and insights into their own Wellbeing after taking part in ‘The 10 Pillars Of Wellbeing Test’. Jamie is a force of nature.
Carole and Ruth (Counselling Service at Dauntsey’s School)
There are so many themes and aspects of Jamie’s talk that struck a chord with our students, but the most important element for me was that Jamie is a storyteller who is able to connect with young people in a unique and powerful way; a way that is a rather rare thing these days.
Justine Wall, EDI Lead, Dauntsey’s School
The 10 Pillars App
By Primal Grace
100% Free 100% Private
Suicide is the biggest killer of young people under 35 in the UK. The 10 Pillars of Wellbeing was created by Jamie Karl Coupe — a Suicide Prevention and Masculine Mental Health Specialist — as a practical daily toolkit that young people can actually use. It's not about crisis intervention. It's about prevention. It's about giving you ten simple, evidence-based habits to protect your mental health every single day.
This framework has been delivered in keynote talks and workshops at leading UK schools, universities, Premier League and Premiership rugby academies — including work with Liverpool FC Academy, Exeter Chiefs and England Rugby Schools. The feedback from students, staff and safeguarding leads is consistent: this work doesn't just resonate — it saves lives.
The app puts that same framework in your pocket.
Suicide Prevention in your pocket
Your mental health isn't one thing — it's ten. Rate yourself honestly across all ten pillars each day, spot the gaps, and take back control of your wellbeing. Built by a suicide prevention specialist who has delivered this framework to over 2,000 young people across UK schools, universities and elite sports academies.
The 10 Pillars of Wellbeing is a practical, evidence-based daily check-in app developed from the Primal Grace framework — Strength Through Vulnerability. Instead of tracking a single mood score, it breaks your wellbeing into ten actionable areas so you can see exactly where you're thriving and where you need support.
Students. Staff. Parents.
One mission: suicide-proof your school.
Youth suicide isn't solved with a one-off assembly. It's a culture problem.
And culture is what Jamie helps schools change.
Jamie delivers a full-school approach to suicide prevention. Not a tick-box exercise. A wholesale shift in how your community protects young lives.
He calls it suicide-proofing your school.
Students. Staff. Parents.
Real prevention only works when every part of the school pulls together.
Students. Interactive workshops that get young people laughing, talking, and walking out with tools they'll use. Jamie speaks their language and shares his story. Young men stay close to his heart, suicide is still the biggest killer of men under 50 in the UK, but this work reaches every young person in the hall.
Staff. Training and technology that equip your team to spot, support, and act, including direct access to Jamie's free app, The 10 Pillars Test.
Parents. Sessions that bring parents in as active partners, because this work is far more powerful when reinforced at the kitchen table.
Why now
The need has never been greater, and schools shouldn't carry it alone. Jamie has worked with some of the UK's leading schools and co-developed The 10 Pillars Test with young people across the country, designed with them, not just for them.
Not a theorist. A practitioner who has lived through it.
Lasting change
A digital partnership that lives in your school every day. A returning presence that keeps the message alive. Together, they don't just raise awareness. They suicide-proof your school.
Suicide-proof your school.
Men’s Coaching & Mentoring
Young men face a specific set of issues when it comes to emotional health, psychology, socialisation and personal development.
I have been mentored by industry leaders such as Oliver Chittenden, Daniele Bolelli, Charlie Cannon, and Hamish Mackay-Lewis. My philosophy ‘Primal Grace’ threads together the wisdom and practices passed down by my mentors, blending a deep understanding of our physiological needs as human beings with a compassionate, solution-focused approach. Drawing on the benefits of modern science, therapy and psychological insights.
Working one-to-one our aim is to create a framework that fosters emotional resilience, psychological health and true self realised well-being.
